TY&CO
Cabaret

The Next Era of Cabaret in Austin

2026–2027 Partnership Prospectus

TY&CO ensemble performing on stage
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Silhouetted performer

Executive Summary

Let the Numbers Talk

TY&CO, established in 2023, is an Austin-based cabaret and multidisciplinary performance company creating original productions that merge dance, burlesque, vocal performance, and immersive live entertainment.

0
Original Productions
0+
Audience Experiences
$0K
Ticket Revenue
8 0
Artist Cast Growth
1 0
Performances Per Weekend
Expanded
Multidisciplinary Acts

Our Journey

Admit One… Then Hundreds

'24
Admit One

The Smoke Show

Our humble beginning

  • Outdoor performance
  • 8 artists
  • One night, one show
  • Fundraiser event
  • Incredible feedback
'25
Admit One

Carpe Noctem

Scaling up

  • Established our cabaret home at Pershing Hall
  • Two-show night
  • Full production
  • First specialty performer & vocalist
'25
Admit One

Carpe Noctem — Encore Run

Growing demand

  • Five shows, one weekend
  • Returning audiences
  • Enhanced production quality
  • Revenue growth
'26
Admit One

My Way: A New York Cabaret

Our biggest production to date

  • Largest cast to date
  • New York-inspired original production
  • Expanded multidisciplinary acts
  • Advanced multimedia design
  • Full production team hired
The Next Chapter

My Way: After Dark

September 11–12, 2026 · Pershing Hall · 3 Performances

An encore production building on the momentum, audience, and reach of our largest original cabaret to date.

Pershing Hall interior with string lights and exposed trusses

An Established Home for Cabaret

Our Home at
Pershing Hall

A consistent East Austin home for a growing cabaret series

TY&CO has built an ongoing artistic and production relationship with Pershing Hall — a venue our audiences and partners can count on, show after show.

Established Venue Partnership

Ongoing access for recurring productions.

Audience Experience

Intimate table seating, bar service, and built-in VIP hospitality.

Sponsor Activation

A physical environment for brand visibility, guest engagement, sampling, and custom activations.

Proven Growth

From Where We Started to Now

Every production has raised the bar.

Smoke Show → My Way

MetricSmoke ShowMy WayGrowth
Cast size8131.6×
Performances15
Venue capacity601121.9×
Audience attendance603115.4×
Ticket revenue$1.0K$20.9K20×

Ticket Revenue by Production

20× Ticket Revenue
5.4× Audience Growth
More Performances

Building an Audience That Returns

Audience Growth That Holds

Live audience demand has grown alongside TY&CO's production capacity.

Audience Attendance by Production

Key Takeaways

Audience attendance increased 186% from Smoke Show to Carpe Noctem.
Attendance grew another 85% as Carpe Noctem expanded to five performances.
Audience scale has been sustained across multiple productions.
TY&CO is building consistent demand across an expanding production model.

Scaling With Intention

Growth, Reinvested

Each production has grown in scale, ambition, and production value.

Burlesque performers in corsetsContemporary pole performance

Growth

  • Larger casts
  • New productions
  • More performances
  • Expanded audience demand

Reinvestment

  • Creative + technical teams
  • Expanded marketing
  • Costume + visual design
  • Expanded artist compensation

Growth has been matched by strategic reinvestment in our artists, production quality, and audience experience.

Investing in Artists

As We Grow, So Does Paid Work

Dancer mid high-kickTwo performers under purple light
More ProductionsMore Artists HiredMore Paid Rehearsal + Performance HoursHigher Compensation + SupportConsistent Creative Employment

Our goal is to move beyond a project-based, ticket-dependent model toward consistent, year-round creative employment.

The Next Stage

Turning Proven Demand Into
a Sustainable Season

Trio with feather boasDancer suspended mid-leapFull ensemble finale

Bolder Artistic Vision

Larger concepts, richer design, and more ambitious productions.

Expanded Live Production

Bring live music, specialty performance, multimedia, and stronger technical production into the work.

A Stage for Austin Talent

Expand TY&CO's ensemble of Austin artists while building a lasting creative legacy for the company and the city.

We're building bold, original live entertainment with the scale, excitement, and ambition of Broadway — created here in Austin.

Partner in the Next Stage

More Than Visibility.
A Partnership You Can Experience.

Visibility

Your brand is recognized across productions, marketing campaigns, and community outreach.

Access

Attend rehearsals, opening nights, VIP experiences, artist meet-and-greets, and behind-the-scenes events.

Impact

Help create paid opportunities for artists, strengthen Austin's arts community, and connect audiences through live performance.

Partnerships create value on and off the stage — connecting your brand directly with TY&CO's growing audience.
You'll have a front-row seat to what comes next.

Partnership Opportunities

Four Ways to Take the Stage

Every level builds on the last.

Supporting
$500+
Champions of the craft
Your Opening Act
  • Name or logo in show programs
  • 2 comped VIP tickets
  • Social media shout-out
  • Pre-show cast meet & greet
Featured
$1,500+
Part of the show's identity
Everything in Supporting +
  • Stage shout-out at opening
  • 4 VIP tickets + reserved seating
  • Sponsor QR code activation
  • Half-page program dedication
Presenting
$5,000+
The reason the lights come up
Everything in Featured +
  • Booth / lobby activation
  • Logo on posters, press & photo backdrop
  • VIP hosting + category exclusivity
  • Final in-studio rehearsal invite
Most Impact
Season Partner
$10,000+
A pivotal force — all season long
Everything in Presenting +
  • Named partner across the entire season
  • Season-level category exclusivity
  • Custom VIP hospitality
  • Full campaign reporting & custom KPIs
  • Season Partner event with cast & directors
Every Partner Receives
Program & digital recognitionSocial / email featuresTicket-buyer promosLive show shout-outsCampaign reporting
TY&CO performer in red light
TY&CO

Let's Build
What's Next

Thank you for considering a partnership with TY&CO for the 2026–2027 season.

Partnership Inquiries